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EXPLORE NEW WAYS TO INFORM

Effectiveness and Importance of Infographic

     One of the most efficient ways to provide digestible pieces of information is through INFOGRAPHIC. Infographics are typically unique and stylish that provides factual information on a defined and narrow topic. It is very important in a sense that infographics make learning and processing information much more enjoyable than simply reading out of any boring block or white webpage’s.

In creating effective infographics is more difficult than just arranging a few charts around a cartoon characters.

The importance of infographics have gain in popularity in all social media due primarily to the sharing of information in the internet such as google, etc. infographics applied to information , data or knowledge that is presented in clear and quickly message. The effective infographic grab your attention and enough to deliver and teach you an important message and information.They present a compelling narratives,create action

According: Robin Richard

Infographics have emerged as one of the most popular and shareable forms of social content, why, because I think it is easy to digest, easy to share and cool.

            The effectiveness of infographics having also a few things to remember in which this is serves as your guidelines so that your infographic  grab attention and easy to understand to some.

§  Keep it simple

§  Tell a story

§  Make sharing easy

§  Your ideas >your software

§  Just do it

Infographics are graphical visual representation of informations , data or knowledge. These graphics present complex information quickly and clearly

(Doug Newsom& Haynes 2004)

Why use infographic for your business?

      Infographic  are easy to scan and view. They are also easy to read and people can understand much better if they view an infographic and you will be able to put as as expert, thus giving more recognition for your business.

Why Are Infographics So Important?

          The major reason for the importance of infographics in web design is that buyer is often trying to relay information to potential customers about the products or services they offer. Depending on the product or service, the information can be difficult to understand and visual graphics can aid in better understanding. But infographics are also important from a visual standpoint in that they may make the products or services being offered seem more attractive to potential customers as well, which will likely ultimately lead to more customers in the long run.

example of Infographics

E- COMMERCE

E- Commerce

          Is used to describe business that is conducted over the Internet using any of the applications that rely on the Internet, such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others. Electronic commerce can be between two businesses transmitting funds, goods, services and/or data or between a business and a customer.Is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.
        E-Commerce is very useful in all forms of business activity that will help you to established good relationship to all individual who deals with business network as well.through e- commerce you can easily negotiate other entrepreneurs with regards to your business matter.

           
            

Enlightened Marketing Model

THE“ENLIGHTENED”MARKETING MODEL

      

            Marketing has been always about Philip Kotler’s 4Ps: product, place, promotion, and price.

A new model is proposed – the enlightened marketing model where the PROBE, PEOPLE, PROPOSITION and POSTULATION are the new 4Ps that can better chart the direction and sustainability of online business.

            Philip Kotler’s(2001) can be considered as the father of the 4Ps of marketing. Kotler’s expounded on the theory that for marketing to succeed there should be a good mix of a good product.

            4Ps can be summed up in one straightforward statement “Probe on people, propose and postulate.”

The company must probe so that the product conceptualizations and executions are well- founded. Probing on people or the target marketing is a prerequisite to strategic planning. The proposition is the integration of the classic 4 Ps as espoused by Kotler. Companies must propose a product which contains necessary features and benefits that can make it sell.

            Online research offers marketers two distinct advantages over traditional surveys and focus groups- speed and cost- effectiveness. Online research is very fast and time is what everyone wants now.

When using qualified respondents, focus group responses are more efficient. Eye contact and body language are two direct per4sonal interactions of traditional focus group that are lost in the online world.

Processes on E- research – in internet research, search engines are programs or WEB sites that enable users to search for keywords on WEB pages throughout the WORLD WIDE WEB.

Guide for E- consumers

The US. FTC offers these tips to help consumers have an easy time buying over the internet.

·         Know who you’re dealing with.

·         Know what you’re buying

·         Understand the terms, conditions, and costs involved in the sale.

·         Protect yourself when paying online.

·         Look out your privacy.

·         Understand what recourse you have if you into problems with your purchase.

·         Get smart about e- commerce. Demand consumer friendly policies and procedures.

Product proposition

§  Definition is the way the product is defined by consumers on important attributes – the place the product occupies in consumers’ minds relative to competing products.

§  Classification

Product can be classified as a consumer product or an industrial product

1.       Convenience products                       1. The capital product

2.       Shopping products                            2. The Production product

3.       Specialty product                              3. The operating product

4.       . Unsought products

·         Techniques and strategies

a)      The target market is determined by recognizing that different groups or segments of the market have different needs and wants.

b)      In order to position ones business very effectively  is to apply these two concepts:

c)       Another important strategy knows where you stand. This in where the formulation is positioning statement comes in.

Media proposition

There are many different ways to present a news release, as there are publications out there. However, all of them at least possess some key elements, which are:

·         The headline

·         The story

·         The appeal

·         Quotes and reactions

·         The contact information

Target your Market and your Media

Some methods to successfully promote any product, service or information online

a)      Pre- promotion campaign

b)      Reference

c)       News releases

d)      Articles

e)      Search engines

f)       Announcement sites

g)      Announcement lists

h)      E-zine ads

i)        Publisher swaps

j)        Opt-in direct mail

POSTULATION  

                Social marketing- is a planned process to influence change, is a modified term of conventional product and service marketing.

Elements of social marketing

1.       Understand “customer needs”

2.       Distribution channels

3.       Pricing

4.       Opportunity costs

Building Social Marketing into Programs or Campaigns by Nedra Kline Wienreich

a)      Talk to your customers

b)      Segment your audience

c)       Position your product

d)      Know your competition

e)      Go to where your audience is

f)       Utilize a variety of approaches

g)      Use models that work

h)      Test , test, test

i)        Build partnerships with key allies

j)        See what you can do  better next time

Integration

                Probe, people, proposition, and postulation ate the new 4Ps to be considered in e- marketing.

Probe –this will provide business companies the basic and more pertinent information to communicate to the target market.

People- whom you are talking to or your audience, who will read or respond to your messages.

Propositions- follows the product category proposition, the positioning the brand, the media proposition

Postulation- with the advent of the new social order which clamors for social changes, drastic improvement in the environment, and many other advocacy measures, social marketing should always be in place for your company or product to have a competitive advantage.

Domain Name

Why is it important to acquire good domain names?

ANSWER:
                   "Domain name are just likely similar to a fingerprint of a person"

             In a sense that, a two person have different domain names, you could no longer create one if other already have that domain name, that makes yours a unique one, even an identical twins have different fingerprints. In acquiring domain name it should be attractive,creative,easy to remember and catches the attention of a visitors that can make them more likely to come back.

             Nowadays, in a field of business and industry especially when you are starting up your own online business. Domain name is important in a way that they are giving an idea or information with regards to the background of thier business and if is it interesting,then their will a chances that your business as well as your domain name will be familiar or famous to some.